SEO- 9 Easy Steps to the Top
Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many website designers. By learning the tricks of the trade with your website prior to getting it made you will have saved yourself a fortune on SEO in the future.
Remember, the internet is changing every day. The movement is with the webcrawlers that read the pages of the website for the Keywords and phrases.
There are 9 main points you should focus on:
• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks
The focus of these 8 steps is to load your pages with as many "keywords" as possible.
There are 9 main points you should focus on:
• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks
The focus of these 8 steps is to load your pages with as many "keywords" as possible.
Remember what I have said Content is KING.
Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:
Total Words ÷ Keywords= Keyword Density See if you can work prior to creating your website some of the language and keywords for your industry. It could be as easy as downloading the Alexa Toolbar to your computer and checking out the other websites of your competitors then by pressing into the Alexa site you will see the keywords that are coming up for their websites that are making the difference. Look at the Google search percentage? Yes, the key is the plan and when your website content management system can be updated you can be in control however many people think they can not learn this new technology easily.
Use this formula on your competitors web site and see how they score, then aim to beat that score.
Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible. Remember this is your branding, the branding is the slogan, the keywords you are wanting to mark to your company and image.
Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:
Total Words ÷ Keywords= Keyword Density See if you can work prior to creating your website some of the language and keywords for your industry. It could be as easy as downloading the Alexa Toolbar to your computer and checking out the other websites of your competitors then by pressing into the Alexa site you will see the keywords that are coming up for their websites that are making the difference. Look at the Google search percentage? Yes, the key is the plan and when your website content management system can be updated you can be in control however many people think they can not learn this new technology easily.
Use this formula on your competitors web site and see how they score, then aim to beat that score.
Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible. Remember this is your branding, the branding is the slogan, the keywords you are wanting to mark to your company and image.
However, most people don't just search for just one word, they type phrases for the search engines to pick up, so you should consider the phrases that best suit your sites target market. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. Remember the search engines are moved by the Social networking that is connecting to names. If you have employees give them a page with a name, a face, a bit about them is away to pick up on these social networking sites. These are a way to have many sites linking in to your website. Many sales people find this very important for the leads will come when the website is ranking high enough you are then going to be noticed.
The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page. The Website Crawlers pick out the keywords which are words that are searched for. This is not your way of searching, it's how your leads will be
coming into your website.
Check out your images, think about the names you are going to utilise for the website as this is what the webcrawlers see and connect into for the search engines to be the most effective for you.
