Unfortunately, human nature is programmed to focus on the things we don’t want rather than the things we do want. This is called a ‘Moving Away’ mindset. This mindset causes our minds to become conditioned to use words like ‘don't’ or ‘not’ when in conversations with ourselves or with others.
Many times when we greet people and ask them how they are doing, a common response is ‘not bad’. This response seems like an innocent response, but the impacts these type of answers have on our mind is substantially negative.
We are conditioned to think or react in this way in so many situations. Even in an elite sporting environment, athletes use these negative self-talk and thought patterns. Focusing on thoughts while playing a tennis match like ‘don’t double fault’ or during a golf round ‘don’t hit it in the water’ are common thought patterns of athletes during a competitive situation.
I would never set a goal with a negative word. Remember our subconscious mind doesn't accept any negative words...Yet we have to feed the right evidence or it won't be achieved.
When it comes to goal setting, if a person has an ‘away-from’ goal, such as ‘not to be poor’, then once the thing they want to avoid (in this case not being poor) has been accomplished, there is no more goal. Therefore, as soon as the person decides that they are no longer poor, they lose significant motivation to continue to make more money. This type of goal setting produces inconsistent motivation.